How To Write and Deliver a Dynamite Speech - Part One
How to Write and Deliver a Dynamite Speech - Step One: Define Your Core Message
© by Doug Stevenson
A dynamite speech is built upon a strong foundation of form and structure. I call this the architecture of the speech. Without the proper form and structure – the right elements organized in the right
order – your speech may collapse in on you while you’re standing there in front of your audience.
Maybe that’s already happened to you and you don’t want it to happen again.
Step One of the 21 Steps of the Dynamite Speech System is Define Your Core Message. Before you start choosing stories and making PowerPoint slides, you have to have a clear purpose, a distinct point of focus that keeps you on track and makes it easy for your audience to follow you. I call this point of focus your core message. Just for clarification, the terms “core message” and “main point” are interchangeable. Your core message is your main point.
Here’s the first question you need to ask yourself when defining your core message: what’s the one thing I want my audience members to know or do? The most important thing. Not three or four or seven things. One thing. How do I want them to act differently or think differently? Core messages are designed to get people to act or think differently. They’re simple, clear and concise.
Consider the challenge that’s facing your listener. What’s their pain? Where are they hurting? Read the rest of this entry »
