Fundraising Idea - Storytelling Workshop
I was recently hired to present a storytelling workshop for an organization that assists hospitals in their fundraising campaigns. They were looking for fresh fundraising ideas and felt that my Story Theater approach would be a good fit.
The attendees at the workshop consisted of everyone from the CEO of the hospital to hospital administrators to the chair of the fundraising program. After I had shown everyone how to choose and craft their fundraising stories to increase giving, I asked for volunteers to tell their story after which I would coach them on how to improve it.
My first volunteer was the CEO of a hospital. In her initial telling of the story, we got the facts of what had happened. While it was interesting, it felt a bit hollow, devoid of emotion. It told the story of what happened, but wasn’t the kind of story that tugged at my heart strings and made a compelling case for me to donate to her hospitals fundraising campaign.
Here’s how I coached her to make her story compelling. Read the rest of this entry »
