Storytelling in Business Expert
As a storytelling in business expert, I help business professionals, entrepreneurs and salespeople to use stories to get results. Too often, people cram far too much information into their speeches and presentations. It’s as if everyone wants to hide behind content and not reveal themselves.
The most important lesson you can learn when writing a speech, preparing PowerPoint slides or developing a sales presentation is this: delete half of your content and create more context.
When listening to a speaker, audiences can be lulled to sleep by the monotone delivery. I have seldom heard someone speak in monotone in normal conversation. A monotone delivery is the result of someone reading through PowerPoint slides, racing from content point to content point and not really knowing what they’re talking about.
People want to know what the content means. That means that you need to create context.
Context is created by using examples and telling stories. To learn how to tell stories more effectively, purchase my book, Doug Stevenson’s Story Theater Method at www.storytheater.net. While you’re there, sign up for my newsletter.
simonr said,
Wrote on December 18, 2008 @ 1:19 pm
I can’t agree more!
On my traning days of sometimes (often) get people to read stories as though they were reading them to little children at bed-time. Okay, doing all the silly voices is over-the-top but they get the idea pretty quickly.
My fave? “Let’s go home, little bear”
Simon